![]() Integration with G Suite and Gmail, one-off message sending, templates for streamlined sending, and limited automation capability with MailChimpĪccess to automated sequences, a template editor, and detailed analytics, tracking for opens, click-throughs, and downloads, lead scoring, and a full package of website analytics, blog management, contact organization, and email sending Marketing automation platform with CRM functionality, extensive template library, personalization and list segmentation capabilities, A/B testing, and integrations with 250 other apps Personalized emails based on recipient data from CRM, launch of multiple simultaneous email campaigns, journey builder, automated launch, high praises from companies with dynamic marketing activities Real-time analytics for all campaigns, email template feature, and integration with Outlook, Gmail, MailChimp, and ZapierĮasy creation, sending, and tracking of email campaigns, selection of visually pleasing templates, personalization features, robust reporting dashboard, email A/B testing, drag and drop email builder, social sharing, and autorespondersĮmail template feature, reporting features, integration with Zoho Campaigns, and analytics for each salesperson Strong email automation features including email sequencing, shareable templates, easy contact filtering for targeted bulk emails, personal email sequence tool, two-way sync with Gmail and Office 365, and native email marketing suite Best CRMs for email communication CRMs for Email ![]() Without a CRM database, email communications are hidden away in personal email inboxes, unable to be leveraged by anyone else on the team. When your CRM offers email capabilities, your entire team will have a complete and accurate view of the customers you’re attempting to serve.Įmail conversations can be stored in a CRM’s customer timelines, which means that any member of your sales, marketing, or support teams can get full context on your company’s relationship with a prospect or buyer, simply by looking them up in your CRM. Plus, saved email templates save you a lot of time on re-typing. Rather than bouncing back and forth between programs, you could do all your work out of one system. Imagine the time you’d save if your CRM were to offer native email functionality or a two-way sync with your email program. Comparing the success rates of your templates and automated email sequences helps you fine-tune your messages to boost your success rate. When you combine email with the customer insights stored within a company’s CRM, you’ll be able to craft much more personalized and, ultimately, more effective messages. Effectivenessįor many sales professionals, email is the secret weapon in their selling arsenal. ![]() So why should your company consider investing in a CRM with email functionality? There are many reasons, the most important being improved sales effectiveness, increased productivity, and transparency across your sales team.
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